Question not answered here?

Have other questions, not answered below?  Contact us and we will be happy to help!

What are your terms and conditions?

Our complete terms are found in our footer.


We ship to the United States and its territories.  Your perfume contains alcohol, so it is required to ship “Surface Only” (by boat or ground), which takes 5-8 business days once shipped, occasionally more. 

Shipping is complimentary. 


All sales are final for your safety and other’s.  Returns or exchanges are not possible.    Because it is important to us that you are happy with your purchase from the beginning, we encourage you to order a Flight and/or Scent Dots to fully experience the fragrances at your convenience, prior to purchasing a bottle.

How CAN I evaluate your perfume prior to purchasing a bottle?


Scent Dots let you experience the fragrance itself.  

They give you a good idea how the fragrance will perform if you wear it on ANIMAL-FIBER CLOTHING or in SCENT JEWELRY

The Scent Dot will retain the fragrance for at least a week after opening, (often many weeks), giving you plenty of time to intimately know the perfume.


The scent will unfold, transform, and eventually fade, but s-l-o-w-l-y.

For an accurate first impression, open the packet and let it breathe for about 15 seconds, allowing the alcohol to evaporate, .

Perceive the top notes: smell the dot every 1-2 hours for the first day. 

Perceive the middle notes:  smell the dot several times a day for the next 2-3 days

Perceive the base notes: smell the scent every day. 


If you wear perfume on your skin, purchase a Flight before purchasing a bottle to know how it interacts with your chemistry.  

Every perfume interacts differently with each person’s individual body chemistry, the condition of the skin, ambient conditions, and activity. 


Apply the perfume to a moister area of skin such as where the inner forearm meets the top of the forearm (on the thumb-side of your arm).  This helps the fragrance to not be mechanically rubbed off in activity, as would be the case on the inner arm or wrist. 

Wait for the alcohol to evaporate — until the area feels and looks dry. 

The scent will unfold, transform, and eventually fade.

For an accurate first impression, apply the perfume and let it breathe for about 15 seconds, allowing the alcohol to evaporate.

Perceive the top notes: smell the scent frequently in the first 3-10 min.

Perceive the middle notes: smell the scent several times in the next 1-2 hours.

Perceive the base notes: smell the scent every hour until it is gone.



The color or pigments of natural perfumes come from the plants themselves.  We recommend that you apply the perfume and let it dry before dressing to avoid staining lighter colored clothing.


Your first fragrance perception will be the “top notes” or “head notes”.  They dissipate the quickest, soon revealing the “middle notes” or “heart notes”, which last a moderate amount of time.  Finally, the “base notes” or “tail notes” will fully break through, and will last the longest amount of time.  The total time that this process takes and the stages it goes through can vary from perfume to perfume.   Some perfumes smell closely the same from beginning to end.

Try out your fragrance on at least two different days.  Environmental and personal conditions change daily.  It will create little differences.  


Notice the pleasant sensations in your body, emotions, nerves, and thought.  Notice how the perfume changes these things and especially the way you feel — the before and after.  The changes range from subtle to distinct. 

Some people will immediately notice the energetic shift.  For some there is a short lag and then they notice.  Either way, the shift is very smooth so be aware that it’s easy to be tricked!!  Think of it as being in a plane running down the runway and taking off.  But you never feel the liftoff!  At some point, you just realize you’re airborne. 

Notice what it does for you.   Stay observant and watch yourself and others around you.  You may be surprised at the interesting and meaningful things that happen in the days and weeks ahead as you wear the perfume.  You may end up circling back to reread the details about your perfume.

How do i wear natural perfume?

There is a famous quote attributed to Coco Chanel.  When asked where one should wear perfume, her reply was, “Wherever you want to be kissed!”.  A fabulous thought, right?  This was a racy remark for her day, not to mention excellent marketing, which Chanel was known for.

Of course, if you’ve ever tasted perfume, you have already realized that you want to do the opposite of what she advised.

Then there’s the ubiquitous advice, “Wear it on your inner wrist and other “pulse-points”.  That is okay for synthetics but naturals have their own best practices:



Know that the average longevity of natural perfumes vs the average longevity of synthetic perfumes is much less.  There is a range in each.   When wearing natural perfume, your skin will give you the least amount of longevity of all wear-options. 

Apply your perfume anywhere on the body that is exposed to air and where the skin is naturally moist.

Wear it on low-contact areas.  For example, the thumb-side of your wrist as opposed to the inner wrist, where the skin is less likely to be in friction with your clothes or other inanimate objects like a desk.  (I.E. friction removes perfume)

To increase longevity, prime your skin by using lotion, balm, cream, or body oil prior to spraying on perfume.  However, the perfume will wear closer to your skin as a result.

We find that taking a moment to reapply your perfume later in your day is useful and enjoyable.  Our travel size roll-on perfumes easily tuck into a purse, desk, or pocket for a refreshing, enjoyable, and discreet “reset”.


This is a pleasant and effective solution to greatly improve the longevity of your perfume.  Natural animal fibers such as wool, alpaca, and cashmere, (even human hair) hold scent especially well.  It extends your purchase as well.

1-3 sprays will be plenty and will last days to weeks and sometimes longer.  Spray only your darker colored clothes that won’t be negatively affected by the pigments in natural perfume.  When in doubt, spray a part of the inner garment first.  An animal fiber sweater, scarf, coat, hat, or blazer are all perfect candidates.  


Spray your perfume on small bit of natural animal fiber and tuck it into the jewelry housing.  

If you are a person who talks with your hands, imagine a scent ring.  Move a lot?  Scent earrings are amazing.  A scent necklace, laying on your skin, will capitalize on both body heat and air movement to disperse the perfume. 


Ooh this is so nice!  And longevity will be much better!

BEST PRACTICE: Spray alcohol based natural perfume (such as ours) into the palm of your hand, along side a dab of hair oil such as Moroccan Oil.  Mix them while waiting for the alcohol to evaporate and apply it to your hair or beard as usual.  The oil further helps the longevity of the perfume, and most hair benefits from the oil.

Wearing our perfume on your hair, (an animal fiber):

1) greatly extends the life of the fragrance. 

2) Negative skin chemistry is not at risk. 

3) Perfumed hair has its own sensual, sexy, nice feel!  When your tresses move the perfume wafts. Body heat helps it radiate. 

4) Back to Coco Chanel for a minute: here is where scenting the lower beard or tresses, (as opposed to your clothes or skin), will give you all of the allure with no bitter kisses!


Personal enjoyment is best when perfuming locks that are below nose-level.  When you move it briefly intensifies the scent.

Wearing the perfumed oil on the crown hair (not the scalp) is great for heat dispersion of the perfume.  You will not enjoy it as much but anyone taller than you or above you certainly will!

With longer tresses that have a lot of swing, it will be an enjoyable experience if applying it to the hair at collarbone level and below.   As movement occurs, the fragrance intensity changes and as it falls closer to you body, the heat will make the perfume bloom more.

Men, try wearing your fragrance on your lower beard and your exposed (to the air) body hair.  Since men often “run hot”, the latter will not last as long as wearing it on the distal beard.  If you have a dark leather watch band or bracelet that will not show stains, experiment with evaporating the alcohol first and applying it to the leather.  (Scent Jewelry for guys!) Mm-mm.

Another option is to purchase “hair perfume”, which should not have alcohol in it.  Be sure to check out how that perfume is preserved from microbial tainting.

NEED TO KNOW if you are considering spraying straight from our bottle:

Alcohol (found in most perfumes) wicks moisture from the hair and scalp, promoting dry, brittle, frizzy hair.  This is especially true for those with curly or color-treated hair.   Those with fragile hair, or if concerned, should experiment first on a small area or wear the perfume in the other ways listed.  Tough, well-conditioned hair has been known to handle it, but beware, it may be too drying on you.   We have done this and gotten away with it, but we don’t recommend it.

What Things Affect How a Perfume Performs?



There are many factors that affect your perfume’s longevity and diffusiveness:  temperature of the ambient air, wind, humidity, how dry or moist your skin is, how hot you are, perspiration, where you wear your perfume, how fast your skin “drinks” the perfume, and olfactory fatigue.

Natural perfumes are often but not always less diffusive than synthetic perfumes.   They vary.   There a relative few naturals that will fill a room with their fragrance when wearing them.  Naturals shine in being discreet.  They are rarely rude and invasive.  They do not spar with the other perfumes in the room. They are generally less likely to make the other person’s eyes water or their lungs itchy.

However, if you are looking for high fragrance impact, especially in an outdoor crowd, your surest bet is to wear a diffusive synthetic perfume. (They are variable too.)  A synthetic perfume will most often last longer too.  Some require a soapy shower to evict from your body, should you want to wear a different scent or go without.


An individual’s body chemistry interacts with perfume.  Famously, to better or worse effect.  If “worse”, remember, you can wear it in a non-skin way.

Also, various skin “drinks” the perfume’s individual ingredients at varying rates of time and quantity.  The fats in your skin and the volatile oils in the perfume have an affinity for each other and some of the perfume will be pulled into your circulation.  The absorbed amount is thought to be about 10% (+/-) based on extrapolation of other research.

There are also natural chemicals on the skin, produced by the body and naturally resident bacteria that interact with the perfume.


This is the medical term for the mechanism in your brain that will shut off conscious awareness of any odor after constant exposure to it for about 20 minutes.   You will think your perfume is a dud but you’ve been fooled.  The way to refresh your conscious awareness of your perfume is to go outside, smell a different aroma, or drink an aromatic beverage, and you will again smell your perfume. . . for about 20 minutes.

Other ways to wake up your perception is to change odor intensity.  Inhale more forcefully and with more focus, move the air, get your nose closer to the source, or apply more.


Olfactory Fatigue is different from “anosmia”, which is loosing your sense of smell.  It is also different than being “smell blind” to a certain smell, which is not uncommon.  It means you never smell that particular scent molecule.

How can I best store and preserve my perfume?


Oxygen oxidizes.  It breaks down or changes the molecules in your perfume over time.

Thermal heat speeds up the normal chemical changes that occur over time and will change the original character of perfume more rapidly.  Unstable (highly variable) temperatures in the environment will have an especially negative effect on the chemistry.  For example, kitchens, bathrooms, or near intermittent space heaters .

Each ingredient in perfume and every molecule in the ingredient absorbs various wavelengths of light (electromagnetic energy), all slightly differently.  When a molecule absorbs the light, it is raised to an excited electronic state.  That causes it to change its molecular bonds, which not only changes the smell, but can also make the perfume more allergenic.  Affecting that, is the kind of receptical it is stored in.  If stored in glass, the process is diminished, blocked, or not, depending on the type of glass and the color of the glass.   

All of the above, multiplied by time


Since a lot of details are at play, some of which are hard to know, it is best to follow the simple, usual advice:

Store perfume in stable room temperature.  Cooler places with less light are best.

Many ingredients in natural perfume have an amazingly long shelf life.  The base notes often improve with age.  However, the top notes, (the lightest notes that greet you first), dissipate sooner.  Later, some middle notes degrade.  This doesn’t mean that you won’t still enjoy your perfume but the fragrance will gradually change in character.  Sometimes for the better.

Nonetheless, as any perfume ages, it can become more sensitizing. 

Overall, the simplest ‘fix’ is to buy a smaller quantity of perfume at a time.  Purchase what you will use within a year or two.  If your perfume has significantly aged, you may want to switch to a non-skin method of wearing it.

What about health concerns?


There is a good chance that you will not have the reactions and sensitivity problems associated with synthetic products.  However, that cannot be assumed.

If you have concern about allergies, irritation, or sensitivities,  perform a 24-hr. skin patch test prior to widespread use:  Apply a small amount of perfume on a moist area of your arm.  Watch it over 24 hours.  If redness or other irritation occurs, wash the area with plenty of soap and water and discontinue the use of that perfume or other product.

See, “HOW DO I WEAR NATURAL PERFUME?”, above, for non-skin wear-options.

If you have a tendency to develop respiratory distress be prepared to get fresh air if needed.  If you use an inhaler for pre-existing respiratory issues, have it handy to be used as directed by your physician — if needed.   

Some of the perfume materials we use can make your skin more sensitive to the sun (Sun Sensitivity).  If you anticipate having significant sun or sunlamp exposure, it is best to not wear our perfume on exposed skin.

Aging perfumes become more sensitizing as time goes by.  Generally, for a cautious approach to wearing perfume, discontinue use of perfume that is older than 2 years old, or less if the perfume has been in sub-optimal storage.  It might still smell good, but that can be deceptive.  The solution is to switch to wearing it with non-skin options. or buy in smaller quantities and use it up within 1-2 years.



You may use our perfume quite safely if you wear it in a non-skin way.  We do not recommend exposing yourself to heavy amounts such as would be the case if you were a perfumer.  Moderation is the key. 

For perspective, let’s say you forgot and spritzed on perfume.  Roughly 10% of it will be absorbed by your skin.  Doing that once is quite unlikely to cause problems.  But the fact is that we do not yet have enough scientific research to know what is going on with aromatics and fetal formation.  So . . .

Consult a qualified physician before topical use of any perfume or any other chemical, especially in the first trimester and when trying to become pregnant.  Other chemicals that are even more critical to avoid all together (if you don’t know they are safe) include products for yard care, farming, cleaning, professional use, personal care, and drugs of any kind.

Why do we stress caution during pre-pregnancy and early pregnancy?  Because the primary formation of the baby takes place in the first 3 months.   It is the most delicate time.  If you are trying to get pregnant, you will not know when you may conceive and begin the first 3 months.

For worried parents-to-be, natural perfume is not your greatest threat (by far).  These precautions are a blanket statements.  While most (but not all) natural aromatic ingredients in folklore are said to be acceptable during pregnancy, scientific research has only studied some natural aromatics in regard to pregnancy.  For now, it is best to wear your perfume in a non-skin way, or abstain, or content yourself with a modest amount of single-note fragrance that has been approved for pregnancy by your qualified health care provider.


It will cause irritation and may cause damage.  Mucous membranes include your eyes, inside your nose, mouth, throat, and genital-anal area.


Little children have been known to drink perfume.  Although our ingredients are generally regarded as safe when used as directed, they are not intended for oral consumption, especially if an entire bottle were to be consumed.  The amount (dose) in the tiny body of a small child is of concern.   Ingesting a few sprays is quite unlikely to harm a child, but we warn against taking a risk.

Children can accidentally spray their eyes or those of another child.  

They might take the perfume near high heat (a fire hazard). 

Or, they may break the glass and cut themselves.  Etc.



In regard to toxicity, the following is what informed our decisions about what raw materials would be used in our perfumes.  Hopefully it will relieve any concerns you may have and inform your own decisions:

We use about 10% by volume of conventionally grown, pesticide/herbicide sprayed source materials, or those that are hexane extracted, known as Absolutes.  If one uses these natural aromatics, there will be “trace amounts” of those chemicals in the perfume.

Adding to the complexity (that today’s human must wade through in trying to stay safe), is the research on organic crops.  If you have looked at that research,  you know that absolute purity is virtually impossible in today’s natural world. 

On our part, we have done the math to calculate what “trace amounts” actually means in real terms.  We then decided to contrast that with the toxicity of big city air for perspective.  

We found that the “trace amounts” are infinitesimally minute.  They are dramatically less, when the percentage of them is 10% of the whole of our perfume.  When used on skin, about 10%* of that 10% will absorb into circulation (sprayed on, without occluding and heating the area). 

Considering the few parts per million of toxic molecules to begin with, that makes the “trace amounts” in our perfume infinitesimally infinitesimal.  Minutely minute.  Ridiculously tiny.

Our findings:

A single breath of big city air contains more toxins than are in 1000-day’s-use of APOLOGUE perfumes.

To bring you beautiful, clean, natural perfume we chose to create 100% natural, 90% organic products.  (A close average.)  We know that our perfumes are among the very cleanest available on the market today.

We have chosen to use the full range of gorgeous florals and a few other heavenly Absolutes that promote beauty and longevity in our perfumes.   We use Conventionally grown materials when there is no other option or the price is too high, and use organics when possible.  (There isn’t an alternative to some crops and products.)

Moving forward:

More and more organic materials are coming to market as time goes by.  A brand new hexane-free solvent is coming into early use that will extract florals.  As these become available, we will be seriously looking at adopting them for our remaining 10% of non-organic materials.  That will be weighed against price.  Natural aromatics are enormously expensive.  Organic even more so.

However, should our perfumes become 100% organic, that reality would make a bigger difference for the environment and the price of our perfumes than in the perfumes themselves.


Of course, you can bypass even the minutest amount of toxins mentioned above by opting for other methods of wear.   (See “HOW DO I WEAR NATURAL PERFUME?” in the FAQs, above.)  Or you can make a different trade-off and wear 100% synthetic perfume, which has zero pesticide/herbicide trace amounts .


* Best estimates of various volatile oil molecules’ absorption rates are extrapolated, from indirect research.  On average, the amount is thought to be about 10% at most, when not occluded (covered and sealed) after application.  Occluded with heat on top, the absorption climbs to about 75%.

What Are The Standards For Using The Term, "Natural"?

Standards vary by organization. 

Unfortunately, in the world of sales, the term “Natural” means next to nothing because it is too often used ignorantly, deceptively, or by varying personal logic that drives various personal opinions.

Read this section and the following sections in our FAQs to learn more about the natural materials we use, what they truly are, and decide for yourself what you think.


The ISO defines natural, raw perfume materials as being obtained from plants through physical means of extraction, distillation or expression. If the materials are made in a lab to be “nature identical” (bio-identical) or are synthetically modified, altered, reconstituted, etc., the ISO states that they cannot be described as “natural”.


The IFRA declares natural aromatic raw materials to be those as defined by ISO norm 9235 and substances that are isolated from them by purely physical means. In summary, natural aromatics are made by physically extracting the volatile fractions from plants without chemically altering them.


In the US, the FDA has nothing more than a policy, defining what the word “natural” means on a label: 

“Although the FDA has not engaged in rulemaking to establish a formal definition for the term “natural,” we do have a longstanding policy concerning the use of “natural” in human food labeling. The FDA has considered the term “natural” to mean that nothing artificial or synthetic (including all color additives regardless of source) has been included in, or has been added to, a food that would not normally be expected to be in that food. However, this policy was not intended to address food production methods, such as the use of pesticides, nor did it explicitly address food processing or manufacturing methods, such as thermal technologies, pasteurization, or irradiation. The FDA also did not consider whether the term “natural” should describe any nutritional or other health benefit.”


Other agencies state that natural, aromatic raw materials are considered to be essential oils and their fractions, isolates, resins, distillates, extracts and volatile concentrates, with the exception that Absolutes are not included.

Still other entities believe that organic or pesticide-free plants must be part of the definition.

What Raw Ingredients do You Use?


  • Herbs
  • Spices
  • Citrus
  • Woods
  • Conifers
  • Leaves
  • Grasses
  • Roots
  • Rhizomes
  • Moss
  • Fungi
  • Aquatic plants
  • Resins
  • Flowers
  • Minerals
  • Animalics*


  • Absolutes
  • CO2’s
  • Tinctures
  • Essential Oils
  • Fractionated or Rectified Oils
  • Natural Isolates, mechanically extracted (not bio-synthesized)
  • Organic, Undenatured, Food Grade Perfumer’s Alcohol, fermented from Grain, Grapes, Sugar Cane, or other Specialty Alcohols.

*Read “ARE APOLOGUE PERFUMES CRUELTY FREE?”, on this page, below.

What Is The Difference Between Natural and Synthetic Isolates?

The definition of an isolate is “a chemical substance in an uncombined or pure state”.  Put another way, they are individual molecules, rather than a compound of two or more molecules.



The following two types of natural isolates are both sold as “natural isolates”.

Natural Isolates,  extracted mechanically.  They are derived from whole, plant-produced volatile oils, previously extracted.  This is like separating cream or whey from whole milk.

Natural Isolates (so-called), bio-synthesized.   They are obtained through an intensely manipulated, organic reaction process or fermentation of a carbon-source material (oil and other) by replacing dangerous chemicals with genetically modified microbes.  These are called fermentation processes.  Like extracted isolates, they are designated as “food-safe”.


The following two types of synthetic isolates are of important distinction.

Synthetic Isolates, Bio-Identical are  chemically engineered in a lab from a secondary, unrelated carbon source material, usually petrochemicals and modeled after natural, aromatic molecules.  They are largely or wholly chemically the same as the same molecule found in nature, but not necessarily perfectly identical, as in the case of Vanillin.

Synthetic Isolates, Not Found In Nature are also chemically engineered in a lab from a secondary, unrelated carbon source material, usually petrochemicals.  These synthetic isolates are foreign to nature.  They include some molecules that have been strongly implicated in harmful environmental effect, human health, and animal health.   The issue is still being argued in science.



More about isolates can be found under “Our Ingredients

We use only Natural Isolates, extracted mechanically.

We are personally and professionally less concerned about any bio-identical isolate, synthetic or bio-synthesized, than we are about an isolate not found in nature.  The reason is not based directly on the related science as the science on this matter continues to shift and is lacking full agreement. 

Rather, the reason is a judgement call that we arrived at from our co-career path with perfumery.  Our judgement is extrapolated from the considerable and serious known problems in medicine involving many other “not found in nature” chemicals.   We respect and appreciate the need for some of these medicines, but consider the unnecessary use of this category of molecules to be unwise.

Additionally, it is a judgement call, based on the highly intricate co-evolution of the human body and nature.

And (dear reader) in all candor, our experience and expertise are in natural aromatics, not synthetic aromatics.  We were seduced long ago.  To this day, (no doubt with a flush in our cheeks), we are heavily swayed, and still swoon at the beauty and effects of pure perfume from nature!  Like a smitten lover, we have lost eyes for all rest . . .   

Confessions of a natural perfumer.

What is your environmental impact?


  • Our perfumes will safely biodegrade. 
  • There are some extremely long-lived, natural molecules that we use but these have not been shown to cause any environmental problems. Nor have they proven to negatively affect health.  Quite the contrary.  They have been shown to benefit physical, mental, and emotional well-being and fight disease.
  • Importantly, all molecules/chemicals in our perfumes are found in nature and are compatible with nature.
  • Our products are 100% natural.  They are 90% organic on average and never less than 85%.
  • Regarding the environmental impact of natural perfume vs. synthetic perfume:  While there are many strongly suggestive studies as to the negative impact of some synthetic perfume ingredients, we have not read anything that is scientifically conclusive about it.  We do notice that some of the previously indicted synthetic molecules are now rarely used in synthetic perfumery.  Nor have we found any research on negative environmental effects of natural perfume molecules.  There are negative impacts on the environment from conventional farming methods that produce some of our natural, raw, source materials.  Thus our effort to become increasingly organic.



    • Made to be reused or recycled
    • Reuse as a gift box or a “treasure box”.  Hint:  Little (and big) girls love pretty boxes.
    • The box-back label peels off cleanly
    • The non-recyclable tray insert comes out with a strong, steady, twist-pull-pry action. 
    • You may choose to  keep the tray in the box a use the perfume-cavity plug (included).
    • Some boxes have glossy box-bottom paper that peels off cleanly, if desired
    • The non-recyclable tray was created so that the perfume safely ships without peanuts or bubble wrap, lowering the size/energy to ship.


  • May be reused or recycled
  • It is barely larger than our luxury box, so it is small and lightweight, reducing energy to ship
  • No peanuts or filling are required, which has the added benefit of no mess upon opening
  • It is sturdy, and with a single slice of the sealing tape on one end, it will remain in excellent shape to reuse


  • May be reused or recycled
  • The 3ml roller-ball housing will pop out of the bottle neck by pushing sideways and slightly up at the top.  The ball is easily popped out.  The full set is washable and can be reused for refills or decants.
  • The 15ml and 30ml bottles can be reused once the spray-set is removed*
    • Reuse ideas:
      • absolutely charming bud vases
      • container for liquids or small decorative solids – use a cork to reseal


(Not recommended if you do not have the right tools and protective gear.  Do this at your own risk.)

      • Patience, gentleness, and tiny-movements are the key.
      • Wear thick leather gloves during the procedure.  (It is possible to break the glass, leaving a razor-sharp edge.)
      • First, remove the spray head. 
      • Then grasp the top rim of the collar (the outer band) with needle-nose pliers and pull straight up just a tad.  Repeatedly do this, working your way around the collar.
      • This creates a thin space to insert a strong knife-edge under the bottom edge of collar.  Gently pry up a little.     Shift the position of your knife a tiny bit and repeat the tiny, “gentle-pry-up-action”, working your way around the collar in this fashion.  Repeat the action, going around the circumference again, and yet again until a sufficient gap is opened to . . .
      • Then use c-clamp / jaw-style pliers that have a claw-bite action to grasp the collar under the bottom edge on both sides and gently pull straight up.  The collar will easily give way and come off.   
      • The remaining, non-recyclable, plastic spray-set is then easily lifted out of the bottle.
What Is The Difference Between Threatened or Endangered?


The plant has become increasingly scarce in the wild, potentially threatening the species. 

It puts us all on alert to be cautious.  We should more closely monitor the seriousness of the status of the plant, or if needed reverse the negative trend through moderating use or to seek alternatives and so on. 


The plant is getting close to being on the “critically endangered list”.  In other words, it is time to put the brakes on its use before it is so critically scarce that extinction of the species may be at risk. 

In this case we should all cease to buy or use products made from that plant in a concerted effort to help prevent its extinction. To lose species is a loss to us all and imbalances the environment.  The loss to future generations, possibly in medical cures is incalculable.


Reports found on the internet about “threatened” or “endangered” species may be misleading:

Regarding specific plant species with a very a specific scent profile that only grows in a specific geographical area:

When these plants are endangered, put on the brakes, period.   An example is Sandalwood, specifically from the Mysore region of India.  It is endangered and we should all avoid its use.  On the other hand, Sandalwood from plantations in other areas of the planet are well-managed and are perfectly responsible to use. 

Is the Sandalwood from Mysore more beautiful?  We think so.  But here is a lesson for humanity:  The other Sandalwood is still very beautiful.  It is enjoyable enough.  Humanity must learn to be mature about this.  Do we really want to ‘lust’ a plant into extinction?

Some endangered species lists can be inadvertently misleading. 

For example, a plant may indeed be endangered in one area of the planet but be abundant in the wild in another area, or under cultivation somewhere else.


You must either do your own research or trust your perfumer to source responsibly.

A good source to visit for up to date information on all species, not just plants, is the IUCN Red List.


We are tapping our stock of beautifully aged materials, purchased long before the plant was placed on the endangered species list


We are using materials that are in healthy supply from an abundant location and are not truly threatened or endangered


We may have missed a problem.  If so, please let us know.

Are Apologue Perfumes Cruelty Free?

Apologue is “animal testing and cruelty-free”.  We support changes in our global system that start with recognizing that animals are sentient beings, capable of great suffering and with no way to voice their pain. 

We believe that humans, due to their greater gifts and capacities among animals, are thus responsible to justly and generously manage the planet for the benefit and well-being of all members of nature.

Apologue had to make the decision to remain silent on this claim – or if we made the claim, to ensure that you knew what it really meant:

Regarding Animal Testing

In the US, by law, all materials intended for human consumption, including all-natural perfume materials, at some point must be tested on animals by researchers to prove the designation, “GRAS”, (“generally regarded as safe”).  

When a perfume business claims “no animal testing” that merely means that no testing is done in that business.   That is to say, every perfume-related company, except those bringing a totally new aromatic to market, does not need to do testing for this matter.

So, this claim is little more than an announcement of a political stance or addressing customers who are unaware of the way the system works (but are trying their best to do good).  If you are against animal testing, your efforts must be spent on animal farms, scientific methodologies, and governmental policy makers.  Your average perfume company has zero to-do with the matter.

Regarding Animal Cruelty

If a perfumery uses natural animalic fragrances the claim becomes important to understand.

Apologue uses “found” animalics, which means that the animal left the aromatic substance behind and someone literally found it.

We also use animalic materials that are verified to be from areas where the overpopulation of the animal is causing devastating environmental effects.  (From the loss of natural predators, or non-native species having been transplanted.)  When relocation is not feasible and culling the animals is a critical and unavoidable solution, we find no ethical dilemma in using animalics derived from them.

Other animalics that we use are extracted from sustainable, cultivated, raw materials such as beeswax or dairy products.

Natural Musk and Civet are not purchased on the open market at this time because of uncertainties surrounding reports of animal mistreatment and possible endangerment.  If a method of collecting “found” Musk or Civet develops, we would use them.  In such a situation, jobs are created for “collectors”.  In this case, live, wild animals become valuable.  This kind of sustainable harvesting is an incentive to protect these animals in the wild.  A win for all.

Synthetic perfumes use lab-made “animalics” in substitution, clearly a winner for animals such as the Musk Deer or Civet Cat.  Yet to our nose, the real thing cannot be matched.  In terms of health, to date, there have been issues with some of these synthetics that fall into the category of “not found in nature”.


Overall, the issue of animal cruelty is quite a complex issue.  There may be exceptional circumstances that give the appearance of cruelty when in fact there is none.  There are times when one moral requirement conflicts with another.  But indeed, there are many obvious and needless reasons that animals suffer.

Apologue makes these twin claims because we avoid contributing to negative consequences for animals within a reasonable, contextual framework.  We support the kind care of animals in any circumstance and support the preservation of their habitat.


A disclaimer to any statement on this website that might be construed as health advice:

The reader should assume that the information on this website is educational or opinion only and seek medical advice from an appropriate physician about their health care decisions and treatment.

“The use of pure perfume creates a renewal much like the effect of bathing.  You feel refreshed and uplifted!”