/ apo-log / a story within a story

Some stories are more than they may outwardly seem.  

What is yours?

OUR STORY

THE ACCIDENTAL PERFUMER

It seems like we have been dancing with natural aromatics for a lifetime.  First in medicine and counseling.  Then with our early, simple perfumes for our inner circle.  Later we graduated to more complex blends for the public and formulated for businesses.  Finally we created a hybrid perfume elixir that we call a “tri-brid”, which is both things plus one.  

Quite belatedly it dawned on us that there was a name for what we and our work had evolved into. 

Had we understood the soul of perfumers in the beginning, and discovered natural essences then, we most likely would have sailed, head over heels into perfumery. 

But our patients would have never benefited.  And certainly, our perfumes would not be what they are today.

OUR PERFUMES

HANDCRAFTED

*  Beautiful and elegant, of course, and also intuitive, influential, and uplifting.   

*  Created using a modern version of ancient perfumery, where inner and outer beauty are fragranced as one.

*  Effects are different with each perfume.  Each provides you with a different feeling. 

*  Our aim is always to inspire you by drawing on the higher nature of perfume that touches the heart to give you an edge, a nudge, and an ally.

100% NATURAL 90% ORGANIC

*  Timelessly loved ingredients – rare, exotic, and energy enriched classic essences, selected for beauty and active plant intelligence   

*  Smooth and mellow – Not harsh  

*  Naturally polite – your perfume will not invade the personal space of others, sticking to their hair, clothes, or nose

*  Rarely offensive – will not publicly spar with other perfumes in the room

*  A small whiff leaves others wanting more

SUSTAINABLE

*  Responsibly sourced

*  Safely biodegradable  

*  Free of molecules not-found-in-nature, (no synthetics, parabens, glycols, etc.)

*  Naturally beneficial and non-toxic.

*  90% recyclable or compostable packaging

OUR NAMES OF BEAUTY COLLECTION

Our Names of Beauty Collection is inspired by the complex dynamics of inner beauty, or inner power — spoken through fragrance.

In perfumery there is a tradition of naming perfumes after aspects of inner beauty such as “Joy”, “Love”, and “Radiance”. The idea of creating fragrances to include a greater range of these qualities intrigued us. Could perfume be coaxed into a stronger smell or feeling of the inspiration itself?

The thought of layering inner beauty with outer beauty, fragrance upon fragrance, became an irresistible path that led us further on.  Asking perfume to smell and feel like Courage, for example, and also asking it to support Courage in the wearer would be a challenge.  One that we eventually met.

It’s been quite a journey. What we found is crafted into our perfume; each one conceived as a fragrant mirror reflecting how beautiful you really are . . .

OUR “WHY”

WE EXIST TO elevate [overlooked] fragrant, functional beauty so you can experience a softer, happier, kinder reality — and smell divine!

We serve our customers lives and those they touch to make beautiful stories, no matter what may come.