ABOUT US
/ APO-LOG / A STORY WITHIN A STORY
IN A MODERN VERSION OF ANCIENT PERFUMERY,
INNER AND OUTER BEAUTY ARE FRAGRANCED AS ONE.
THE SENSUAL BEAUTY IS YOUR INTRO. THE STORY IS WRITTEN IN THE REDOLENT DELIGHTS OF NATURE.
SOON, EACH HANDCRAFTED PERFUME BRINGS ON A DIFFERENT, INTUITIVE FEELING,
REACHING TOWARD ITS ORIGIN WITHIN.
AN UPLIFTING TALE IS REVEALED, OF A FRAGRANT, EXQUISITE RADIANCE
THAT IS UNIQUELY, NATURALLY YOU.
OUR NAMES OF BEAUTY COLLECTION
INSPIRED BY THE COMPLEX DYNAMICS OF INNER BEAUTY, OR INNER POWER — SPOKEN THROUGH FRAGRANCE
In perfumery there is a tradition of naming perfumes after aspects of inner beauty such as “Joy”, “Love”, and “Radiance”. The idea of creating fragrances to include a greater range of these qualities intrigued us. Could perfume be coaxed into a stronger smell or feeling of the inspiration itself?
The thought of layering inner beauty with outer beauty, fragrance upon fragrance, became an irresistible path that led us further on. For example, asking perfume to smell and feel like Courage, and also asking it to support Courage in the wearer would be a challenge, one that we eventually met.
It’s been quite a journey. What we found is crafted into our perfume; each one conceived as a fragrant mirror reflecting how beautiful you really are . . .