ABOUT US
/ APO-LOG / A STORY WITHIN A STORY
ARTISAN NATURAL PERFUMES, HANDCRAFTED WITH A BIT OF OLD FASHIONED ALCHEMY.
IN A MODERN VERSION OF ANCIENT PERFUMERY,
INNER AND OUTER BEAUTY ARE FRAGRANCED AS ONE.
SENSUAL BEAUTY AND A UNIQUE, INTUITIVE FEELING FROM WITHIN . . .
OUR NAMES OF BEAUTY COLLECTION
INSPIRED BY THE COMPLEX DYNAMICS OF INNER BEAUTY, OR INNER POWER — SPOKEN THROUGH FRAGRANCE
In perfumery there is a tradition of naming perfumes after aspects of inner beauty such as “Joy”, “Love”, and “Radiance”. The idea of creating fragrances to include a greater range of these qualities intrigued us. And could perfume be coaxed into a stronger smell or feeling of the inspiration itself?
The thought of layering inner beauty with outer beauty, fragrance upon fragrance, became an irresistible path that led us further on. For example, asking perfume to smell and feel like Courage, and also asking it to support Courage in the wearer would be a challenge, one that we eventually met.
It’s been quite a journey. What we found is crafted into our perfume; each one conceived as a fragrant mirror reflecting how beautiful you really are . . .